Despite its timing alongside Hurricane Sandy’s landfall on the East Coast and the arrival of President Obama in Orlando, NBAA 2012 still proved to be a busy and successful show. According to NBAA, show attendance was 25,150, just short of last year’s total of 26,077.
For GFS, this year’s NBAA Convention was a vast improvement from previous years. As with our other business units, we decided to increase our footprint and improve upon our presence at this show. For NBAA 2012, we doubled our booth space and purchased a brand new display, complete with photo slideshows of our aircraft paint booth installations. Visitors commented that were impressed by the quality and size of our new display.
Although the show itself may have had slightly less traffic, GFS saw a much greater flow of traffic by our booth and interest in our company and our products. We enjoyed many great conversations with current customers and partners, as well as sparked new conversations with potential customers looking for a paint finishing solution for their companies.
One popular conversation revolved around the importance of a paint booth vs. a “paint barn”. Current paint booth owners discussed with us the difference they see in the paint job quality, as well as the benefit of the safety of the aircraft (or other product being painted) and health of the painter(s). This is especially true in the business jet market. When spending upwards of $100 million on a business jet, many customers don’t trust just anyone to paint their plane. They want to make sure they are receiving a spotless paint finish in a fire-protected facility.
Speaking of the swanky business jet market, one thing we continue to be fascinated by at this show is the impressive displays put on by the major aircraft manufacturers and other large players in the market. If you’ve never been to NBAA, it is a sight to see! Inside the convention center, we saw acrobats, pool tricks, several full-size aircraft and impressive, life-like business jet models. Just outside of the convention center was one of two static displays of aircraft.